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NIKE builds the metaverse virtual world on Roblox

Sportswear company Nike (NYSE:NKE) has become the next big brand to enter the metaverse when it announced the construction of a virtual world in the game Roblox.

The virtual world of NIKE in Roblox will be called NIKELAND, allowing players to equip their characters with NIKE items, from hats, clothes to the brand's cult sneakers.

Players will then be able to compete against each other in Roblox games, including “Tag”, “The Floor Is Lava” and “Dodgeball”, or build their own minigames based on existing tools. Roblox is an open world online game that is quite popular today, with more than 40 million plays per day.

A NIKE representative said:

“The buildings and spaces in NIKELAND are all inspired by NIKE's real-life headquarters and will host competitions for Roblox players to compete through a variety of minigames. Players will receive rewards from these activities to unlock more features and items."

Thus, NIKE has become the latest major brand to join the metaverse trend, since the social network Facebook (NASDAQ:FB) announced to change its name to Meta to show its ambition to build its own virtual universe.

Other organizations inside and outside the crypto industry that have expressed their intention to develop metaverse/blockchain games in the past time include Microsoft (NASDAQ:MSFT), Huobi (testing the NFT market), Enjin (setting up a $100 million fund. to develop the metaverse in the ecosystem), SushiSwap (launching the NFT/metaverse platform), 

Animoca Brands (developing the K-pop metaverse), TRON (100 million USD fund for NFT), FTX/Solana (100 million fund). USD to develop blockchain game), KuCoin (sets up a fund of 100 million USD to invest in game/metaverse), Chromia/My Neighbor Alice/Mines of Dalarnia (sets up fund of 80 million USD to develop metaverse) and TIME Magazine (constructs) separate category for metaverse).

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