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Embellish – Million dollar fashion brand goes up from zero

 From very humble beginnings, these two boys have successfully built a multi-million dollar men's fashion brand.

Amid the turmoil of the global economy, where astute businessmen offer advice on the production or stocking of goods, fashion house Embellish has reported making millions of dollars from a single market.

Embellish, based in Irvine, California, with its parent company Lavarage, started its business in 2014. Specializing in urban denim men's fashion.

Chris Ngo, co-owner of Embellish, says his company made $20 million in revenue in 2016.

What is the explanation for the secret of success of a "young" brand with less than a decade of seniority?
Unique and consistent style

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